Ankra Health Privacy Policy
Effective Date: May 23, 2025
Last Updated: May 23, 2025
This Privacy Policy describes how Ankra Health LLC, a Michigan limited liability company, and its affiliates ("Company," "we," or "us") collect and process personal information in relation to your use of our services, mobile application (the “Ankra Health Mobile App”), and website www.ankrahealth.com. If you do not agree to this Privacy Policy, your choice is to not utilize our services or website or provide personal information in connection with them. By utilizing our services and website, you agree to this Privacy Policy and expressly consent to the processing of personal information according to this Privacy Policy. For additional information about how your consumer health information is collected and processed, please review our Consumer Health Privacy Policy.
Personal Information We Collect.
Information You Choose to Give Us
Contact information, including name, address, city, state, zip code, email address, and telephone number.
Health information that you upload or provide, including laboratory test results, [blood biomarkers, physical characteristics, past and current medical history, social and emotional health characteristics]
Information provided or accessed in connection with the services we provide, including online forms, account information, survey responses, communications with our online support team.
Payment information to complete purchase transactions.
Information Automatically Collected by Using Our Website
Your device data and how you interact with our website, including IP address, browser type, and unique device identifier.
Usage information, including the pages or content you view and searches on our website.
Information We Collect from Third Parties
[specific categories of information collected from third parties, if any]
Categories of Sensitive Personal Information
Health information
Medical history, medical treatment, or mental or physical health conditions or diagnoses
Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account
Social Security number, driver’s license number, state identification number, passport number
Precise geolocation information
Racial or ethnic origin, religious, or philosophical beliefs, or union membership
Contents of mail, email, and text messages unless the business is the intended recipient of the communication
Genetic or biometric data
Sex life or sexual orientation information, including status as transgender or nonbinary
Citizenship or immigration status
Personal information from a known child
Status as a victim of a crime
How We Use Information We Collect. We may process this information to:
Fulfill or meet the reason you provided the information. For example, if you provide your personal information to create an account to receive personalized wellness information, we will process your information to provide this service. We may also save your information for these purposes.
Provide, offer, support, personalize, or develop our website, the Ankra Health Mobile App, and services.
Create, maintain, customize, and secure your account with us.
Process your requests, purchases, transactions, and payments and prevent transactional fraud.
Provide you with support and respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
Help maintain the safety, security, and integrity of our website, the Ankra Health Mobile App, services, databases and other technology assets.
Test, research, analyze, and conduct product development to develop and improve our website, the Ankra Health Mobile App, and related services.
Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
Send promotional messages, marketing, advertising, and other information that may be of interest to you based on your preferences.
Personalize, measure, and improve our advertising to you.
Fulfill any other use that we describe when you provide the information.
Please note that we may anonymize or reasonably deidentify your personal information so that it can no longer be reasonably associated with or used to identify you in some circumstances. We may retain and use such information for any legitimate business purpose without further notice to you or obtaining your consent, unless required by law.
Disclosing, Sharing, and Selling Information.
Disclosing Personal Information
We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.
We disclose personal information as stated below:
with data analytics, software/IT, cybersecurity, cloud service, consultants, financial, legal, and other similar providers that support our business.
with banks and credit card processors to the extent necessary for Company to deliver the services.
when we believe sharing is necessary to protect our rights, preserve safety, investigate fraud or other wrongdoing.
when required by law, which includes complying with any court order, law, or legal process, including responding to a government or regulatory request.
in connection with the sale, transfer or financing of Company’s business or its assets, including a bankruptcy proceeding or to our affiliates.
to enforce or apply our agreements, including for billing or collection purposes.
for any other purpose we disclose to you when you provide the information.
Sharing Personal Information for Personalized Advertising
In this Privacy Policy, "sharing" means disclosing a consumer's personal information to third parties for cross-context behavioral advertising or targeted advertising. "Cross-context behavioral advertising" refers to the targeting of advertising to a consumer based on the consumer's personal information obtained from the consumer’s activity across websites and applications, other than those with which the consumer intentionally interacts.
[Company shares personal information with trusted third-party marketing partners to deliver personalized advertisements tailored to your interests, helping you discover products and services that align with your preferences. This information may include device identifiers, IP address, browser type, website usage and referring URLs, purchase activity, and geolocation information.]
Selling Personal Information
In the preceding twelve (12) months, Company has not sold personal information to any third parties and does not sell personal information pertaining to minors under the age of sixteen (16).
Information Security and Retention.
We use reasonable administrative, technical, and physical security measures to protect the personal information we retain and to help ensure that it is used in accordance with this Privacy Policy.
We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless longer retention is required by law or for auditing purposes. To determine the appropriate retention period for personal information, we consider applicable laws, the volume and nature of the personal information, its purpose, and the potential risk of harm from its unauthorized use or disclosure.
Cookies and Tracking Technologies.
Cookies
Our websites may use “cookies” and other tracking technologies to gather information about your interactions. This information may include demographic data, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit. Our websites may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to make your experience on the website more personal and interactive. We do not currently honor “do not track” signals from a web site browser. Please refer to your computer browser’s help instructions for more information on cookies and other related technologies and how to manage their use. If you refuse or delete cookies, you will need to repeat the process if you use another computer or change browsers. If you refuse or delete cookies, some of the functionality of our websites could potentially be impaired.
Analytics Services
Please note that we use an analytics service, Squarespace Analytics, to gather information about our website visits. To learn more about Squarespace Analytics, including opting out of Squarespace Analytics, click here: https://support.squarespace.com/hc/en-us/articles/360001264507-The-cookies-Squarespace-uses#:~:text=After%20you%20disable%20analytics%20cookies,actually%20have%20in%20panels%20like.
Web Beacons
Pages of our websites may also contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that allow us, for example, to count users who have visited those pages. We may use this information to provide a better website user experience and tailor our marketing communications.
Your Rights.
For rights related to your consumer health information, please view our Consumer Health Privacy Policy.
Other Important Information.
Linked Websites
Our websites may contain links to other websites. We assume no responsibility for the content, privacy policies, or practices of any third-party websites. You expressly relieve Company from any and all liability arising from your use of any third-party website, or from the content of any third-party website.
Children's Privacy
Our website does not target or knowingly collect any information from individuals under the age of eighteen (18).
Changes to our Privacy Policy
It is our policy to post any changes we make to our Privacy Policy on this page with a notification that the Privacy Policy has been updated on our website home pages. If we make material changes to how we treat the personal information we collect, we will notify you through a prominent notice on our website home pages, in addition to any other means necessary to fulfill our legal requirements. The date the Privacy Policy was last revised is identified at the top of the page.
Contact Information.
For questions regarding this Privacy Policy, you may contact us at any of the following addresses.
Email: bopong@ankrahealth.com
Address: 24225 W 9 Mile Rd.
Southfield, MI 48033
Phone: (248) 943-6101